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Locking in and Jacking Up the Price!
E-reader capacity is relatively affordable; it is the specific line of e-books that goes with that system - be it Kondo, Kindle, Sony, or Apple - that companies stand to make a killing on. This prospect becomes even more attractive if the electronic reader is part of a bigger operating set-up controlled by a computer company intent on limiting which e-books can be used by its customers. Yes, it is high time that the US government force Apple to make its operating platform more compatible with other lines of e-readers so that Apple users have competitive pricing at their disposal. This latest situation essentially apes the whole issue of what Microsoft tried to do years ago when it wanted to marry software with hardware in order to exclude competition from smaller companies. I have checked out this market and have concluded that I am not ready to venture into a technology that has yet to settle out in favour of the consumer’s need for competitive pricing. Nobody has yet convinced me that Apple is so good that some competitor can’t afford to take a large bite out of it.